December 10, 2007


Way back, when I used to work at The Nature Conservancy, I had a colleague who, while a dedicated conservation marketer by day, was starting her own jewelry business on the side. Well, she's since left her dot org day job and taken her jewelry dot com endeavor by the horns.

But that, by no means, means she left her altruism behind her. She and her friend Meredith now run Moonrise Jewelry full-time and her entrepreneurial efforts are to be admired. Not just because she's taken the brave step of starting her own businesss but because this is no regular, run-of-the-mill jewelry line. As they say for themselves, Moonrise is an "innovative jewelry brand blending artistic design with community development, ethical sourcing, and environmental stewardship."

And, to be guaranteed, this is no hippy-dippy, sculpey clay bead jewelry. Their line of necklaces, earrings and bracelets ranges from elegant to funky. (Well, these are what I consider elegant and funky. You'll have to make your own aesthetic judgments.) Essentially what I'm saying is, if you're still in the market for holiday gifts you're bound to find something for every fashion-forward environmentalist you know at

And, not only can you buy their jewelry confident that the product is making a positive impact on the communities where they does business (all their materials are ethically sourced and all of their designs are handmade by local artists who have been trained at the Moonrise Jewelry studio), but you can also take part in their philosophy by hosting a fundraising jewelry party in your home—a Moonrise Circle SoirĂ©e—where 15% of the total sales will be donated directly to the charity of your choice.

But don't take my word for it. Visit their online store yourself and listen to those that know: Meryl Streep or even the Lazy Environmentalist.

No comments: